Target's sportswear and activewear line is called All in Motion.
According to the company itself, All in Motion clothing is designed for men, women and children. It will be available in a wide range of sizes and will be made from high quality and durable fabrics based on sustainable materials.
It is alleged that before starting to create clothes, the supermarket chain conducted an in-depth study of the wishes of its customers. The main ones were low cost, practical materials and comfort. In other words, there are more and more trends emerging in the world when practicality begins to take precedence over design delights and fashion. This is especially noticeable in women's clothing.
The women's sportswear market is constantly growing. In 2018, it was valued at $26.8 billion, according to Euromonitor International, for a total of $80.1 billion. Large and well-known manufacturers sports goods, such as Nike or Adidas, begin to give more and more attention specifically women's areas. Interest in sportswear itself is also increasing - for example, according to Coresight Research, it is one of the most popular clothing categories on Amazon.
Creation own brands today has become a key part of the strategy target. According to analysts, this is what allowed the retailer to achieve outstanding results last year. The company is confident that All in Motion has a great future, especially due to the wide range of sizes and attractive prices. As Target asks in its presentation, “Healthy lifestyle items are available everywhere, but where can I find a pair of quality leggings at an affordable price?”. The new brand provides the answer to this question.
All in Motion clothing will be on sale very soon. Online sales start on January 17th, and from January 24th it will be available in all Target stores. Prices will range from $3.99 to $69.99, with most items priced below $40.