World famous brand owned by the company Procter & Gamble (P&G). Under it, washing powder and some other detergents are produced.
History Tide began in 1946 when chemists P&G developed a new universal detergent capable of coping with even very serious dirt. This, as well as the reasonable pricing policy pursued by the company, allowed Tide break into the market leaders by 1950. Moreover, it was even possible to destroy two serious competitors - Rinso и Gold Dust Washing Powderbelonging to Unilever. Needless to say, popularity Tide among the population was so high that P&G barely had time to produce it in sufficient quantities. By the way, Tide was originally a white powder, while household chemicals from other manufacturers, intended for washing, in those years were usually soap flakes. However, one should not think that Tide appeared once and for all - over the years of its existence, this washing powder has repeatedly updated its composition.
Almost immediately, a logo for the brand was developed - acid-bright yellow and orange circles, on top of which there is an inscription "Tide". In the West, it is often called the bull's eye. The logo was designed by renowned industrial designer Donald Deskey. It was the first such striking logo for a household goods brand. And I must say that there are not so many logos in the world that can also be well remembered and catch the eye.
To date Tide is one of the billion dollar brands. All in all P&G owns several dozen equally strong brands, including such well-known brands as Pampers, Ariel, Always, Pantene Pro-V, Bounty, Crest (He is Blend-a-Med), Gillette, Oral B, Olay, Wella, Duracell, Head&Shoulders and some others (in general, the company owns more than three hundred brands).