Tiffany & Co. seeks to continue the intersection with the world of music, art, culture and luxury.
Jewelry brand Tiffany & Co. marked the first advertising campaign, which starred the new company's Ambassador Jimin, the frontman of the South Korean band BTS.
In the new release, Jimin shows off pieces from the jewelry house's latest rose gold rings and bracelets collection. The campaign was filmed in Hiawon Gang in South Korea.
"I am delighted to join the Tiffany & Co. family with two iconic collections. The Hardwear and T collections are the pinnacle of luxury," commented the BTS leader.
With Jimin's involvement as a brand ambassador, Tiffany & Co. aims to continue the intersection with the world of music, art, culture and luxury. Other brand ambassadors, Zoe Kravitz and Gal Gadot, also participated in the campaign.
"Our 'It's Tiffany' campaign is a true tribute to individual style. We may create jewelry, but the house ambassadors like Zoe, Jimin and Gal give meaning to the collections and make our pieces their own," said Alexander Arnaud, the company's executive vice president.