The store features pre-loved and partially damaged items.
Tommy Hilfiger opened its first store on Depop, featuring used clothing from old collections. In addition, the range includes partially damaged clothing decommissioned from the label's retail locations and online store.
The first store features Tommy Hilfiger and Tommy Jeans men's and women's clothing. With the launch of the unusual distribution channel, the retailer allows customers to purchase merchandise while minimizing the environmental impact.
The store's first stage at Depop presented about 100 items - jeans, shirts, dresses, knitwear, and jackets in size ranging from XXS to 3XL.
“Launching our first UK resale program with Depop is an exciting and important step on our journey towards becoming a circular brand,” notes Esther Verburg, EVP of Sustainable Business and Innovation at Tommy Hilfiger, in a press release.
The store also launched a "Made by Tommy, Styled by Depop" campaign to celebrate the opening, which was joined by other brands represented on the platform - Bythepeace, Livokai and Pascaleeliza.