A new version of the rating of popular brands "Top 100 Millennial Brands 2019" has been released.
Moosylvania has released a new version of the most popular brands among millennials, which has been published since 2013. This year, Generation Y turned 19 to 39 years old, and Jeff Bezos's Internet giant Amazon topped the "Top 100 Millennial Brands 2019" ranking for the first time, after ranking only 4th last year.
Constantly progressive Walmart, has risen from 14th to 4th place in the 2019 rankings over the past seven years. The study's authors note another fact: Walmart's private label, Great Value, entered the top 100 for the first time in history, ranking 98th.
As for the leaders, the second line of the rating this year was taken by the Apple brand, which retains the status of the most expensive in the world according to Forbes. The top three is closed by the most popular among sports Nike brands. Fifth was one of the largest US retailers Target, following Walmart.
Next in the ranking of the most favorite brands among millennials are Samsung and Google. Adidas, the second largest sneaker manufacturer, ranked 8th. Eternal competitors Coca Cola and Pepsi rounded out the top 10 according to Moosylvania. Among the strongest brands for generation Y, Starbucks was ranked 15th, and the best of the automotive brands, Toyota, was ranked 18th.
The leader among fast food brands is expected turned out to be McDonald's (22nd place), one construction site ahead of Victoria's Secret. The best content producer was Marvel - 34th place, electric car manufacturer Tesla took 36th place, media service Netflix - 38th place, and the most popular luxury brand Gucci - 39th. Notably, Facebook was the only one among the 10 most expensive brands in the world that was not included in the list.
The Top 100 Millennial Brands 2019 was compiled from a survey of 1,000 consumers aged 19 to 39. According to the rules of the survey, each respondent had to name three favorite brands. The largest representation in the ranking was received by manufacturers of consumer equipment and digital electronics, fashion brands and automotive brands.
