A new version of the rating of popular brands "Top 100 Millennial Brands 2019" has been released.
Moosylvania has released a new version of the most popular brands among millennials, which has been published since 2013. This year, Generation Y turned 19 to 39 years old, and Jeff Bezos's Internet giant Amazon topped the "Top 100 Millennial Brands 2019" ranking for the first time, after ranking only 4th last year.
Constantly progressive Walmart, has risen from 14th to 4th place in the 2019 ranking over the past seven years. The authors of the study note another fact: the private label Walmart - Great Value - for the first time in history hit the top 100, located in 98th place.
As for the leaders, the second line of the rating this year was taken by the Apple brand, which retains the status of the most expensive in the world according to Forbes. The top three is closed by the most popular among sports Nike brands. Fifth was one of the largest US retailers Target, following Walmart.
Next in the ranking of the most favorite brands among millennials are Samsung and Google. Adidas, the second largest sneaker manufacturer, ranked 8th. Eternal competitors Coca Cola and Pepsi rounded out the top 10 according to Moosylvania. Among the strongest brands for generation Y, Starbucks was ranked 15th, and the best of the automotive brands, Toyota, was ranked 18th.
The leader among fast food brands is expected turned out to be McDonald's (22nd place), one building ahead of Victoria's Secret. The top content producer was Marvel at No. 34, electric car maker Tesla was No. 36, media service Netflix was No. 38, and Gucci, the most popular luxury brand, was No. 39. It is noteworthy that facebook was the only one among the 10 most valuable brands in the world that was not included in the list.
The Top 100 Millennial Brands 2019 was compiled from a survey of 1,000 consumers aged 19 to 39. According to the rules of the survey, each respondent had to name three favorite brands. The largest representation in the ranking was received by manufacturers of consumer equipment and digital electronics, fashion brands and automotive brands.