The Japanese automaker has unveiled an updated logo and promised to rebrand within five years.
Following current trends in design, Toyota, like many other major global brands, has abandoned the use of volumetric effects in its logo. Now the recognizable stylized "T" will become flatter and simpler. Introducing the new logo, the company described it with the words “Simple. Modern. Confident." - "Simple. Modern. Confident.". An important difference of the new logo will also be the absence of an inscription with the brand name, the company expects that the brand symbol itself is already quite recognizable.
The new 2D design is supposed to be more suitable for a new generation brand to appear on products, and a company that is working on electric vehicles and self-driving vehicles should also reflect its movement into the future in a change of logo.
Toyota said its new visual identity was based on the idea of simplification and was shaped around four key principles: innovativeness, mobility readiness, a more upmarket appearance, and a unified approach across all business units and sub-brands. The introduction of the new logo will coincide with the European launch of the new Toyota Yaris hatchback. The car's design is also in line with the idea of a "mobility-centric digital age".
The trend to simplify logos and abandon 3D effects has been observed in recent years by many well-known brands, including the logos of other auto giants, such as bmw и Volkswagen.
However, there will be no quick change of the logo on cars and promotional products of the company. The rebranding process will take Toyota about five years. During this time, a gradual change of the logo will be carried out, first of all, the new logo will appear in advertising and information products, and only much later on cars, so that in the near future Toyota logos and branding at car dealers around the world will remain the same.