The beginning of the 30s of the last century was marked by a real boom in car production in Japan. So in 1930 she took up the production of vehicles Daihatsu, and in 1933 the company was formed Jidosha Seido Ltd. — future Nissan. In the same year, he decides to try his hand at car manufacturing and the company Toyoda Automatic Loom Works, engaged in those years in the creation of textile machines (under license from the Austrian manufacturer Platt Brothers), and now known around the world as simply Toyota.
Now it is difficult to say what made the founder of the company, Sakichi Toyoda, take such an unexpected step. Apparently the time then in the country of the Rising Sun was such a car. The support of such undertakings from the government also played a significant role. The son of the founder, Kiichiro Toyoda, became the head of the new division.
By 1935, the first model of a passenger car was developed, which received the uncomplicated name Model A1. In 1936, it went into mass production under the name Model AA. In parallel with it, the first truck model, called the Model G1, was also produced. The automotive division of the company, which achieved success, since 1937 became known as Toyota Motor Co., Ltd. and was spun off into a separate company. Please note that it is no longer "Toyoda", but "Toyota" - the aesthetic Japanese preferred to change the name somewhat, making it more euphonious (for the Japanese ear).
|Toyota Model A|
The Second World War brought with it military orders - trucks for the imperial army. They were assembled under conditions of the most severe economy (for example, only one headlight was installed on them) until the American aircraft completely bombed the company's factories.
The end of the war brought with it a severe crisis. However, Toyota Motor nevertheless brought to the market a small car Model SA. For some time the company was on the brink of survival, barely making ends meet. The war helped to survive - this time the Korean one. In 1950, a division was created Toyota Motor Sales Co., which was engaged in sales (it will last until 1982).
A special milestone in the history of the company was 1956, when car sales Toyota started in the USA - these were Crown and Land Cruiser models. Sales of products in the US market were carried out by the division Toyota Motor Sales, USA Although some mistakes were made, Toyota managed not only to gain a foothold in the American market, but also to assimilate well there. Gradually begin experiments (successful) and with other foreign markets. So, in the early sixties, Toyota comes to Europe and Australia. At the same time, the first foreign plant of the company appeared.
In 1962, the millionth car rolled off the assembly line. 1966 is notable for the appearance Corolla, which was destined to become one of the most popular models of the company - it is produced to this day. And in 1967, Toyota joins Daihatsu Motor.
In 1972, a new anniversary - the ten millionth car. And the oil crisis that erupted a year later added popularity to small and economical Toyota. Especially in the USA. Cars from American manufacturers did not have such modest appetites and such high quality.
Merged in 1982 Toyota Motor Co., Ltd. и Toyota Motor Sales Co., Ltd. into a single Toyota Motor Corporation. Another significant event of those years was the birth of the brand Lexus.
The nineties were also notable: in 1992, a design studio was opened Tokyo Design Center; subsidiary research companies are created, such as Toyota System Research Inc. и Toyota System International Inc.; the Prius series is born, the cars of which were destined to become the most popular hybrid cars in the world; the first SCs are opened on the territory of the USSR; Toyota buys back the remaining shares and becomes the ultimate owner Daihatsu Motor...
To date, Toyota Motor Corporation - one of the largest automakers in the world, with millions of cars coming off the assembly lines every year. In addition to its main direction, the company is also engaged in the provision of financial services. On the Toyota employs hundreds of thousands of people around the world. Popular and well-known brands such as Yaris, Auris, Avensis, RAV4, Prado other. The company is very active in various sports, be it rally racing or Formula 1.
Unsuccessful for Toyota turned out to be the last years of the first decade of the 21st century. For the first time since 1950, the company reported a loss. In addition, several scandals related to the reliability of her cars swept the world - also for the first time since no one knows how many years.
One of the reasons for changing the name from "Toyoda" to "Toyota" was not only prosperity, but also "writing" - the fact is that in the second case the name is written in katakana (Japanese alphabet) using eight strokes. Eight is a lucky number in Japan.
For a long time, the company did not have a logo as such, and the “Toyota” inscription on cars was done in completely different ways. This caused a lot of problems. Finally, in 1989, a logo was created that is still used today. It is considered one of the most recognizable. Two ovals forming the letter "T", according to the designers, mean a mutually beneficial relationship, and the oval in which they are located symbolizes the company's far-reaching plans, striving for world domination.