All visitors to the Toys "R" Us site will be redirected to the Target site to complete the purchase.
Tru Kids, which bought the bankrupt toy store chain Toys "R" Us, announced the relaunch of the site ToysRUs.com. Technically, users will end up on the same network site. However, instead of the "buy» buttons are waiting for them «Buy now at [target].com", where instead of the word"target» Uses the famous Target logo.
When you click on such a button, you are redirected to the Target website, where you can already make a purchase. At the same time, buyers have access to all the same benefits and bonus programs that they would have if they purchased goods directly from Target. It is also possible to place an order with subsequent self-delivery from the store.
In addition to redirecting online shoppers to a partner site, the new Toys "R" Us website also features articles and videos on the latest toy trends, product reviews and all sorts of news stories.
The agreement is beneficial for both brands. Toys "R" Us gets access to huge resources Target, while the retailer gets additional customers in the form of visitors to the still very popular website of the toy store chain. Target will also deliver goods ordered by customers in the new format Toys "R" Us stores.
The new deal with Toys "R" Us isn't the only significant toy partnership Target has forged this year. At the end of August, the retailer announced an agreement with Disney, according to which Target stores were open Disney themed mini stores. There are already 20 of these Disney outlets in operation, with dozens more scheduled to open in 2020.