Sneakers get a new life thanks to the reissue in collaboration.
Fashion house Balenciaga is preparing to release a new version of the iconic Triple S sneaker model in partnership with Gucci. Once hailed as one of the most “impressive” sneakers of the last decade, the Sneakers are given new life with a collaboration reissue.
Experts note that although the Triple S has become less popular these days (once a revolutionary silhouette, today it is almost five years old), a logomania-style collaboration will return them to their former popularity.
Last week, a new line called Gucci and Balenciaga Hacker Project was presented, it included bright accessories with fashion houses monograms and a bag with a provocative inscription “This is not a Gucci bag”.
The new version of the Triple S sneakers was not included in the collection, but it is known that the model will be officially presented in the very near future, while the collaboration between the two giants in the fashion world will continue.
Highsnobiety.com noted that against the backdrop of Gucciaga's provocative jackets and hourglass dresses, these co-branded sneakers and accompanying bags "stand out as the most affordable way to bring together the world's hottest fashion brands and are guaranteed to sell out quickly."