Tagline: What are you doing now?
Share and discover what's happening right now, anywhere in the world
Twitter - a social network organized in the form of microblogs. Members Twitter can send messages from various devices (there is a version for mobile phones), the only condition is that the size of the message should not exceed 140 characters. Designed and developed Twitter was in March 2006 and already in August of the same year was launched on the network. Main topic of messages Twitter - the answer to the question: "What am I doing now?", It is assumed that this will allow users to always be aware of the current affairs of acquaintances and friends or, say, celebrities.
Appeared Twitter as one of the pilot projects of the company Obvious, but eventually outgrew the parent company and became the main direction in which all resources are invested. legally Twitter also "grew" from Obvious, is now a separate company Twitter Incorporatedfounded in May 2007. The main investors of the company are T. Rowe Price, Insight Venture Partners, Spark Capital and Institutional Venture Partners. Although millions of dollars have already been invested in the company, the question of profit is postponed indefinitely. According to representatives Twitter, the main task at the moment is not to make money, but to attract as many users as possible and satisfy their communication needs as much as possible. Advertising, of course, is present, where without it, but only in an indirect, hidden form.
Invented Twitter Jack Dorsey, one of the founders Obvious. Combining the features of many social networks, Twitter was conceived as a means of bringing people together, instantaneous exchange of information, universal chatter. Symbol Twitter - a small bird, and the very name of the network is translated as chatting, twittering, tweeting. The company logo was created by Simon Oxley, an English artist based in Japan. The picture with the bird was bought in iStockphoto, a library of photographs, illustrations, and videos for a ridiculous amount of about $10. Officially, the Oxley bird is not a company logo, it is not used to sell goods or services, it is only a “decor element”, which means that it is not necessary to pay for it.
Slogan change Twitter with the question: “what are you doing now?” to the call to exchange news and descriptions of events is associated with the outflow of users that has begun. An increasing number of people began to feel the uselessness and meaninglessness of information that someone is eating something at that moment or drinking coffee (this is what a huge number of users prefer to write about). Today the main focus of the creators Twitter make sure that users instantly learn about any event, without waiting for news releases or a fresh newspaper. Well, if you magically manage to make your way through the jungle of unnecessary meaningless information, then the reward will be first-hand information, and within a few minutes after the event.