New versions of the Pyaterochka grocery store logo have been registered by the brand owner, Agrotorg, part of the X5 Retail Group.
The logo remained recognizable, it's still the same "five" in a red circle. But now the figure has become solid and its details do not go beyond the image. And in the version of the logo with the inscription, the font was replaced, now the word "Pyaterochka" is written in larger letters and the recognizable line above the letter "P" has disappeared. Other versions of the logo are also presented, including black and white and a more extended one with a background, on which the inscription is made in white and the entire logo is located on a green background.
Information about this became known thanks to changes in the personal card posted on the web service for checking counterparties "Kontur.Focus", which were made by the company. It became known that the owner of Pyaterochka sent applications for the approval of the new logo to Rospatent in mid-March, at the same time they were approved.
The X5 Retail Group itself has not yet provided information on changing the store logo. And on the official website of the network and its pages on social networks, the logo has so far remained in the old version.
Trading network "Pyaterochka", which is managed by X5 Retail Group, began its work in 1999 with the opening of the first store in St. Petersburg and at the end of 2019 it had more than 15,000 stores across the country.