Company position R.I.M.best known for the brand blackberry, is estimated by experts as far from being the best. As a result, the pressure of shareholders is increasing, demanding immediate drastic measures.
In 2011, the company's shares fell by almost 75%, a significant market share was lost, and the creation of a tablet computer play book turned out to be a complete failure.
According to the message financial post, it was decided to start by changing the composition of the company's management. Until now, the company has been managed by its founders, Jim Balsillie and Mike Lazaridis. Most likely, all their duties will now fall on the shoulders of Barbara Stymiest, who has been on the board of directors since 2007. R.I.M..
By the way, there have already been conversations that R.I.M. possibly be absorbed by the union Microsoft и Nokia. However, these measures were considered too radical.
2012 should be a decisive year for the company, it will either be able to regain lost ground, or even lose what little it still has left.