Uber is testing a monthly subscription for taxis, electric scooters, bikes and food delivery Eats.
Uber is testing a new monthly subscription that allows customers to bundle discounts on taxi rides, free Jump Bikes and electric scooters, and free Uber Eats delivery. The service is available to Uber customers in San Francisco and Chicago for $24.99 per month.
At present, the company does not plan to extend the new subscription to other cities. According to Uber representative, the company expresses its interest in constantly adapting to the most popular user requests. Other details of the pilot project have not yet been disclosed.
For Uber, this is the first experience in the history of the company to launch a subscription that covers all services. The new service will allow the company to increase customer loyalty by reaching a larger audience. The idea is that if a customer is currently only using a taxi rental service, the subscription will incentivize them to use other Uber features at a better rate than competing offerings.
A subscription to Uber's main service, ordering a taxi, was first introduced in October 2018. Customers have the opportunity to order a taxi at a fixed price for a limited number of times for a monthly fee. However, Uber is not the only company in the market that is testing a subscription model. Its main competitor in the North American market, Lyft, also launched a subscription taxi service last year – 30 rides up to $15 per month for $299.