The company will create 3D avatars of different sizes, from baby 0 to man 5XL.
American sportswear giant Under Armor has teamed up with sizing and fitting specialist Alvalon to use 3D virtualization technology to better fit garments.
As part of the collaboration, 3D avatars will be created in various sizes, from baby 0 to man 5XL. The created avatars represent a full range of "real" bodies, male, female and children, which will help the sportswear manufacturer to create a better product. Clothing made with the latest technology is expected to fit better and be more comfortable for everyday wear.
Modern consumers are no longer ready to be limited to only a small selection of sizes, they expect the clothing of the chosen brand to fit them and be true to size. And the use of 3D virtualization technologies will allow manufacturers to work with a variety of body shapes. After all, human forms do not always correspond to any mathematical formulas; here it is impossible to fit everything into some standard framework. The use of three-dimensional modeling allows you to customize the created clothes for a variety of shapes.
It should be noted that Under Armor is not the first company that has decided to use 3D virtualization technology to simplify tailoring by reducing the time and cost of designing it. 3D technologies are becoming more and more popular in the retail world and are starting to have a noticeable impact on the industry. Interestingly, at the same time, competing brands often begin to cooperate in this, which allows them to create really high-quality and sought-after products.