The collection, created by Uniqlo designers in partnership with the fashion house, will go on sale on November 19, 2020.
German luxury brand Jil Sander is working on a collaboration with Japanese fashion retailer Uniqlo. Jill Sander, the creator of the fashion house and one of the most respected women fashion designers in recent history, personally participates in the development of the collaboration.
Jill, who has received the unofficial title of "Queen of Minimalism", calls the new collection "Uniqlo's showcase" and believes that the collaboration will allow the brand to reveal its potential in the production of truly "luxury" products. According to the fashion designer, the fabrics used in the production "reflect the desire to preserve and enjoy life."
The first collection created Uniqlo designers in partnership with fashion house Jil Sander, will go on sale November 19, 2020. With the release of a new collection, the Japanese brand expects to impose competition on the world market leaders Zara casual wear и H&M and improve sales that have been hit under pressure from the pandemic and restrictions around the world. At the same time, a collaboration with a luxury fashion house should help raise the prestige of one of the largest fashion brands of our time.
The collection will include tailor-made blazers, wool and cashmere blend coats, and unisex dress shirts in dark color schemes. The coat will go on sale for 22,900 yen, which is equivalent to 17,000 rubles, while most items from the latest collections of the Japanese brand cost no more than 10,000 yen and only a few - up to 20,000.
Experts note that the release of the collection may be timely, given that consumers are starting to return to the office and want to look professional amid rising unemployment and downsizing. In addition, the focus on quality rather than low prices is also in line with the fashion industry's gradual shift away from fast fashion. Uniqlo emphasizes that the new collection, which the brand is preparing to present to customers, is “something authentic, created for perfection.” At the same time, the idea is to offer truly luxurious things not to a certain (solvent) segment of buyers, but to everyone at the expense of affordable prices.