The Chinese government has officially banned television stations from interrupting the broadcast of television series with commercials. It is assumed that such a step will help return viewers to television screens, from where they have been very actively moving to the Internet in recent years.
The ban will take effect from January 1 next year, and will be one of a series of decrees aimed at reforming the country's cultural area under the leadership of the Chinese Communist Party. China's State Administration of Radio, Film and Television has stated that all broadcast episodes or films longer than 45 minutes will not be interrupted by commercials. Perhaps this will lead to shorter episodes.
It is officially stated that such a move will push TV companies to produce better products, whether this happens or not, it is not known, one thing is for sure - advertising revenues will fall rapidly, the amounts are estimated at billions of yuan. The situation for Chinese broadcasters is further complicated by the fact that most of the advertising contracts had already been signed by the time the decree was issued.