Over the course of their long history, Apple and Microsoft have repeatedly filmed commercials that make fun of each other.
The trend was set by Apple, introducing in 2006 "Get a Mac" advertising campaign. True, in it the actor, who played the role of the Mac computer, “taunted” the PC, and not Microsoft itself, but the difference is small, given the prevalence of the Windows operating system. Other similar videos followed. The competition continues today.
This time, the tongue-in-cheek commercial came from Microsoft. It starred a guy from Sydney named Mackenzie Book, or Mac Book for short. What he does is show users why the Surface Laptop 2 is superior to the MacBook. After the list of benefits is announced, the protagonist states that he can be trusted because he is a Macbook. In other words, the main idea of the video is that Apple's technology seems to criticize itself and offers to choose a solution from Microsoft - "Mac Book says get a Surface Laptop".
It turned out funny, although the video can not be called the best advertisement of the year. In general, the ad was received quite positively. There were even tips on the Web for Microsoft to use the Mac Book Bro character next time.
Now Apple should probably find a guy named Mike Rosoft to advertise the company's new iPad. However, he's probably too busy deciding whether the iPad Pro is a computer or not.