A retail space dedicated to the work of the Liverpool Four has appeared in the Soho quarter.
Beatlemania comes to New York City with the opening of a concept retail space in Manhattan's Soho Quarter. A new pop-up store dedicated to the work of the legendary Liverpool Four is open to fans from 11 to 22 December. The unique atmosphere of the retail space immerses visitors into the world of The Beatles with installations, worthy of Instagram, and offers a wide range of gifts dedicated to the creativity of musicians.
The temporary store in the heart of the city's fashion and entertainment scene was created by Sony Music, The Thread Shop and Apple Corps. The marketplace presents fans of the British band with a new collection of merchandise that was created after receiving an updated licensing agreement for the rights to distribute The Beatles products in North America. Holiday sweaters, multi-colored T-shirts with prints and images of the musicians, as well as accessories, souvenirs and jewelry, board games and, of course, numerous reissues of the band's musical creations, went on sale. The store even sells a real pinball table.
The facade of the building, which houses The Beatles pop-up store, is decorated with the famous images of the Liverpool Four. In the windows of the store, fans of the group's work can see pictures that have become iconic in the history of the formation of their idols. The interior includes an "Abbey Road" sign leading into the main space of the store, images of the band's signature studio album covers, and a 60s-styled living space in the spirit of The Beatles. Inside there is a gallery with basic merchandise, a gift wrapping area and, of course, a real red telephone box from the UK.
Today, the fashion for such pop-up spaces is becoming more and more popular - both for ordinary retailers and for companies that usually do not have contact with end consumers and thus get the opportunity to effectively present their products. Fashion on pop-up stores is far from fleeting, and next year we will again see many interesting retail projects around the world.