The retail space was created in collaboration with Galeries Lafayette department store.
Luxury fashion house Prada announced the opening of an unusual pop-up store in Galeries Lafayette in Paris. The retail space, stylized as a real tropical forest, is open to brand fans in one of the top locations in the French capital until February 10, 2020. The project includes 15 original showcases to showcase the best new products from the new collection of the brand on an area of about 77 sq.m.
Temporary store Prada Hyper Leaves opened as part of the luxury brand's collaboration with Galeries Lafayette. The nature-inspired Monostore spans two spaces in the iconic department store and includes a custom pavilion, a two-story massive neon baobab tree and plenty of tropical leaves. The concept reflects the designers' vision of wildlife, depicting different landscapes.
The interior of the store is made in bright shades of green and serves as a showcase for the presentation of a new spring-summer collection of clothes, shoes and accessories of the Italian brand. Giant leaves that accompany the store on both sides serve as shelving for the fashion house's products, while "natural" carpeting guides visitors through the store, revealing the full range of items from the 2020 collection.
The retail space is divided into two halls: women's clothing is displayed in the main green pavilion, decorated with metal mesh and neon lights. Prada's men's collections are sold around a huge artificial tree, also using lots of backlighting. Both sites are illuminated by neon signs in the shape of the fashion house's logo.
Various styles from the Spring-Summer 2020 shoe line are presented in the pop-up store along with the top items from the clothing collection and are located at the base of the baobab tree.