According to the information provided The Financial Times, consumption of non-alcoholic carbonated drinks has significantly decreased in the United States in recent years. And this trend has been observed continuously since 2005.
The reason for this lies not at all in any crises, but in the fact that consumers have begun to pay more and more attention to their own health. And numerous researchers believe that these drinks can cause obesity, diabetes and even cancer. Selling sweet soda is becoming more and more difficult, all sorts of restrictions and rules are being introduced. However, Coca-Cola still doing well, holding 34 percent of the market.
But there was an increase in the consumption of all kinds of teas, juices and just bottled water. This market is growing. Experts suggest that this trend will not change in the future.
