American sportswear and footwear manufacturer Vans is preparing to open a flagship store in the heart of London.
The iconic brand's monobrand retail space will be located on Oxford Street, the city's most prestigious shopping corridor. With the opening of the new store, Vans is starting to strengthen its presence in the UK market.
The trading area of the flagship will be 438 square meters. It will be the largest American brand store in Europe. In the monostore, the manufacturer will present complete collections of clothing and footwear for skateboarding and other sports, as well as accessories. One of the main objectives of the new marketplace is to offer its customers an expanded range of equipment for skiing and surfing. To engage customers and increase brand loyalty, a Custom Lab will be opened where Vans customers can personalize their purchases.
The official opening of the main Vans store in the United Kingdom will take place on 21 November. It is on this day that the company annually holds the Vans Checkerboard Day charity initiative. Its core mission is to create a global community and empower people to express themselves creatively through sports and outdoor activities, sports, music and street culture. As part of the event, Vans will donate $$1 million to Imagination.org, a non-profit organization dedicated to inspiring creativity in children around the world.
launch Vans flagship store on Oxford Street in London is part of a larger campaign to transform the American brand's business in the United Kingdom. The brand's existing outlets, including the Carnaby Street monostore, will be renovated and refurbished. Last week Vans also opened the first store in a new 'boutique' concept in Covent Garden.