Slogan: Technology you can trust
An American manufacturer of storage media, whether floppy disks, optical discs, magnetic tape or flash drives with memory cards.
The company was founded in 1969. Then she was called Information Terminal Corporation (ITC) and dealt with magnetic tape media. It was founded by a certain Reid Anderson, a physicist by education. Prior to that, he worked for the company Electronic Research Project, leaving which, he was initially engaged in computer terminals, a little later switching to storage media. Like any self-respecting Silicon Valley company, ITC started out in a garage. Success came along with Reid's own development - a special cassette, characterized by increased reliability of mechanical components.
Name Verbatim appeared in 1973. Initially, this was the name of the company's products - 8-inch floppy disks enclosed in a special protective envelope. In the future, floppy disks of other designs appear. Their success in the market led to a change in the name of the company, to the glory of a successful brand. It happened in 1979.
Word verbatim of Latin origin meaning "literal, word for word". Thus, the reliability of the media was emphasized, ensuring that they transfer the information bit by bit, ensuring its safety.
In 1984 Verbatim was acquired Eastman Kodak. And after some time - in 1989 - the company was bought by Mitsubishi Kasei, which later merged into Mitsubishi Chemical Corporation Group (MCC).
Today, Verbatim is still one of the world's leading media manufacturers. The company's headquarters is located in Charlotte, California, USA (Charlotte, California, USA).