Everything can be a brand. Even an entire US state.
State Vermont (Vermont, USA) is located in the northeast of the country, in the New England region, bordering Canada. It is also known under the name State Green Mountain - the state of the Green Mountains ("vert mont" - translated from French as "green mountain"). One of the smallest and sparsely populated states. It entered the United States of America in 1791, the fourteenth in a row.
|Flag of the state of Vermont|
But Vermont has become famous throughout the world not for its products or poetic name. The fact is that this is the first and only state so far that has declared itself a brand. According to laws issued by his government, companies from other regions of the United States are not allowed to use the word "Vermont". This honor is awarded only to local firms. For the most part, agricultural and food (Vermont maple syrup is distributed throughout the vast country). This is done both to support local manufacturers, who now have the opportunity to use a unique word in their name, and as a tribute to fashion, when they brand everything and everything. However, Vermont's GDP is the lowest in the US.
The state capital is Montpelier.