Chocolate and confectionery factory founded in 2001 in Moscow. A variety of varieties of chocolate are produced (premium segment) - milk, bitter, with all kinds of additives ... The size of the packages varies from very large to very tiny, the size of a matchbox.
Since 2004, Artemy Lebedev's studio has been designing packages and their contents, having previously developed the factory's logo and website. Thanks to this, it was possible to stand out well among competitors of the same type. However, buyers refused to evaluate the height of the famous designer's thought. For example, a black-and-white box of chocolates was sarcastically dubbed a “coffin”, believing that such a gift can only be given at a commemoration. The design of other packages also proved too difficult for the average consumer to understand. We urgently had to re-register, adding brightness to the boxes of sweets, in the form of gilding and butterflies.
Sweets in extravagant packaging (in its original version) can still be found on sale. In company stores Lebedev Studios. They are produced by order from the same factory, they are in small but steady demand.
A distinctive feature of the factory is the production of souvenirs, when the client is given the opportunity to independently choose a type of chocolate, personally draw up its label by placing any information on it, indicate the desired size of sweets and even their taste. Thus, everyone has the opportunity to get candies with a unique recipe and their own brand. At the same time, the minimum order starts from a few kilograms. A chocolate bar may well play the role of a business card, both for a whole company and for one person.