Italian fashion house Versace has announced the opening of a flagship mono-brand store in Beijing.
The launch of the new retail space is part of the group's strategy to expand its retail network worldwide.
The new Versace boutique received its first customers at the China World Mall. On an area of about 400 square meters, the Italian luxury brand presents new collections of men's and women's clothing, as well as a line of shoes and accessories. The design of the new store was developed by the French architect Guenael Nicolas, reports Malls.com.
The LEED-certified boutique was built to the highest standards, the company said. In particular, centrally controlled dimmable luminaires were installed in the store to ensure efficient use of energy throughout the day.
“There is no greater luxury than our future. The new concept of Versace China is a commitment to the sustainable heritage of Versace,” commented Donatella Versace, chief designer of the fashion house.
The deal to buy Versace by Capri Holdings (also owns Michael Kors brands and Jimmy Choo) was closed at the end of 2018. The deal amounted to $2.2 billion. The new owners are now implementing a plan to double Versace's global sales. As part of the stated strategy, the company expects to open 112 new stores by 2022. The launch of a flagship boutique in Beijing is an important step to strengthen the brand's position in China, where 53 stores have already opened.