The brand will be personally supervised by Guram Gvasalia, founder and CEO of Vetements, and his family's foundation.
Iconic French luxury streetwear brand Vetements has finally unveiled its long-awaited “secret project”. VTNTS debuts the Spring/Summer 2022 menswear collection, which will include 100 looks.
The brand's first collection was called "XXX". Experts note that although VTMNTS does not contain the skin-tight silhouettes typical of the main brand, in general it remains true to the main design codes of its progenitor. These are well-known leather jackets, experimental cuts, philosophical graphics, tight tops and futuristic accessories, albeit in much softer color schemes.
The first VTMNTS collection includes jackets, down jackets, trousers and sweatpants, which are a simpler alternative to the avant-garde solutions of Vetements. There are also numerous T-shirts with student prints and simple slogans, tops with a barcode, gloves above the elbow and sweaters in bright red and black and white colors.
The VTMNTS Premiere Collection was first announced in June, first as a teaser and then by Instagram user @vetements_secret_project. The details of the new project and the plans of the French company to develop a new brand are still mostly classified.
For the first time, information about the upcoming launch of VTMTS appeared in the spring of 2020. The parent company has applied to register a new brand in the US, Europe and Singapore. It was reported that the new trademark will be used in clothing, accessories, perfumes and jewelry.
Although there are still few details about the future of VTNTS, the Highsnobiety portal suggests that the brand will be personally supervised by the creator and CEO of Vetements, Guram Gvasalia, and his family's foundation. The project will include a “platform for young talents” with educational and financial support functions.