A plus size model is featured in the new Victoria's Secret lingerie campaign.
Victoria's Secret has announced a partnership with British lingerie manufacturer Bluebella, known for its inclusive campaigns featuring models of all sizes. The new collection is due to hit Victoria's Secret stores and online soon.
Plus-size model Ali Tate will star in the lingerie ad. She wrote on her Instagram that she thought she would be the first size 14 model to appear in a Victoria's Secret ad campaign. Subsequently, Tate emphasized that we are talking about the 14th size, and not about large models in general.
According to Ali Tate, as a teenager, she simply idolized this brand and for this reason is very pleased with the new work. Victoria's Secret's move to plus size is "a great step in the right direction," she says. Since the size 14 is the average size for American women, she says, it needs to be represented more in the media and fashion.
This marks a clear change in strategy brand Victoria's Secret, which is famous for its rigid framework in its approaches to fashion issues. The company has been repeatedly asked to introduce plus size lingerie. And although Ali Tate still cannot be considered a really large woman, the fact that the company is moving in this direction is encouraging.
However, Victoria's Secret no longer has a choice. There are more and more companies on the market that represent beautiful things of various sizes. The market is literally demanding more sizes from fashion brands.