The former Spice Girls member is entering the US market with her own lifestyle brand to compete with Gwyneth Paltrow's Goop.
Victoria Beckham, known as Posh Spice, has received official approval to sell beauty and lifestyle products in the US. The Victoria Beckham trademarks were patented, as well as the right to use the initials VB on a range of products, including cosmetics, scented oils and candles.
In 2004, Victoria put an end to her career as a singer and since then has been actively promoting her brand in the fashion world. She presented her own collections of clothes and accessories, and also created perfumes and cosmetic products, including with her husband, famous football player David Beckham.
Now Victoria Beckham plans to build her own lifestyle brand. And the American market was chosen as the most promising in this regard, besides, the Beckhams are first-class celebrities for Americans and a big name can be an excellent springboard for building an empire of prestigious goods, further efforts will be directed to conquering the international market. The Sun, citing its sources in the industry, says that Victoria plans to "repeat the Gwyneth formula."
Famous actress Gwyneth Paltrow founded the Goop brand in 2008 while living in London, and in 2016 achieved a real explosion of its popularity, bringing it to the US market. The Goop empire is now valued at over $220 million.