Information has appeared on the Web, according to which the owner of the legendary Marlboro cigarette company, the American company AltriaGroup, is negotiating the takeover of the Canadian cannabis producer Cronos.
In recent years, sales have been steadily falling in the world. Marlboro cigarettesAs a result, the revenues of tobacco companies are declining. The appearance of all kinds of electronic cigarettes only slightly improves the situation, without saving it as a whole. Nevertheless, smoking is no longer fashionable today, a healthy lifestyle is becoming a trend. All this makes companies like AltriaGroup look for new business opportunities. And marijuana can be an unexpected but interesting solution.
In late June, the Canadian government approved the legalization of recreational marijuana. The country is now seen as a testing ground for marijuana growers who plan to expand around the world after other countries follow suit. And there is little doubt that many will follow.
The collaboration between Altria and the Canadian firm could potentially be one of the biggest collaborative projects between a tobacco manufacturer and a fast-growing but still volatile industry. So far, no agreements have been reached. But Cronos shares have already risen by 30% to $10.74 per share, after which the company's market capitalization hit the $2 billion mark.