The accident that happened on the drilling platform in the Gulf of Mexico, the most negative impact on the reputation BP (British Petroleum). The management of the company did not come up with anything better than to start a rather unusual campaign to improve its image.
Keywords were purchased from the largest search engines - Google, Yahoo, bing. Now, when giving the query "oil spill", the user will first of all see pages dedicated to heroic efforts VR, spending huge amounts of money to eliminate the accident. By the way, the company also spends a lot of money to maintain its image on the Internet - about 10 thousand dollars daily.
This quickly became known to journalists. The information was published by the largest and most authoritative publications. The result was only more negative and openly derogatory remarks about VR. However, company representatives continue to claim that they made such a step for the good, as they gave users the opportunity to receive reliable information about how things are at the crash site.
On April 20, an explosion occurred on the Deepwater drilling platform, which resulted in not only the death of people, but also an oil leak at a depth of more than one and a half kilometers. It has not yet been localized. The disaster is recognized as the worst man-made disaster in US history.