Products are priced from $8 to $35.
Walmart launches an innovative line of lingerie, homewear and sleepwear. More than 300 models will be produced under the Joyspun brand - bras, underwear, socks, as well as products for pregnant women.
Walmart promises to introduce bras in sizes from 34A to 46DDD, as well as lingerie from XS to XXXL. Product prices will range from $8 to $35. The first products have already appeared on sale in retail stores and on the retailer's website.
The company noted that Joyspun is a fundamentally new startup in the portfolio - a separate collection of designers and marketers was created to develop the brand concept.
“There’s no better time than now to introduce this brand, with the current macro trends in the market – the transformation in the intimates industry and these inflationary times when customers are looking for a better value – coupled with the approaching holiday season when sleepwear and intimates are popular gifts,” Walmart commented.
In recent years, the retail giant has seriously revised its vision of private labels. In particular, Free Assembly, its own brand of inexpensive basic clothing, was launched.