Brand Warby Parker, known for its inexpensive but fashionable glasses, has introduced a new product - daily contact lenses.
Lenses come in special flat packs that take up 80% less space than traditional plastic containers. This packaging is the pride of the company because it is more convenient, hygienic and reduces waste. The cost of a three-month supply of lenses is $110, which is relatively inexpensive, since, according to Warby Parker, the average price tag in this market is $150. At the same time, customers have the opportunity to order a 6-day trial set for $5.
The launch of the new brand marks an important milestone for JAND Inc., the owner of the Warby Parker brand. Founded in 2010 as an online eyewear startup, it has grown over the past decade to a chain of 112 retail stores with 2,300 employees. An enterprise that started with $2500 seed capital has grown into a multi-million dollar business.
Many expected that Warby Parker would soon expand its business into more fashionable items such as accessories. However, the collected statistics showed that approximately 40% users of the brand's products wear not only glasses, but also contact lenses. So a step in this direction looks more than logical. Moreover, the contact lens market in the US alone is estimated at $5 billion. Work on lenses began a year and a half ago.
The name Scout is quite unusual for contact lenses. However, the company from the very first days was famous for its unusual naming. So, the Warby Parker brand got its name in honor of two characters from the creative sketches of the writer Jack Kerouac. As one of the founders of the company rightly remarked, this is much more interesting than some more traditional "Super Aqua Moist Company".