When William Wrigley Jr. founded the soap company in 1891, he never imagined that his brainchild would become famous for chewing gum. It was in Chicago, where the head office is located to this day. wm. Wrigley Jr. company.
In order to raise the popularity of his goods, William began to attach various souvenirs to them. For example, a bag of baking powder. This souvenir became so popular that the businessman decided to set up a baking powder trade in parallel. And again he applied a proven tactic - everyone who bought a large package was supposed to have a pack of chewing gum. History repeated itself - as a result, chewing gum became an even more interesting product. William decided to start its production on his own.
In those years, chewing gum was no longer a rarity in the United States. More than a dozen companies have been involved in it, and for quite a long time. But William decided to take a chance. In 1893, a brand known to this day appears - juicy fruit. And a little later Wrigley's Spearmint.
The competition was tough. And more than once Wrigley Company was on the verge of bankruptcy. However, the persistence of its founder won. William advertised his products as best he could. For example, he sent chewing gum to random people from among those who were richer, sending them free samples of his products (he took addresses from the telephone directory). And won. In 1910, production increased so much that it became possible to open the first factory abroad, in Canada. A brand is born Doublemint — 1914. And in 1927, production facilities also appear in the UK.
Construction begins in 1924 Wrigley Building - the company building, which is now considered a symbol of Chicago. It is especially known for its unique night illumination.
During World War II, a new brand appeared - Orbit. In those years, all the company's products were supplied to soldiers. Orbit was the only kind of chewing gum for the civilian population. The company immediately stated that in wartime conditions it was not able to provide both military and civilians with equally high-quality products, therefore it immediately stipulated that Orbit - a brand of lower quality than the rest of the products Wrigley. After the end of the war in 1946, the old brands returned to stores, and Orbit production was discontinued.
After the war Wrigley Company continued its development, which resulted in a significant expansion of production and the birth of new brands. To date, the company owns such world-famous brands of chewing gums as Orbit (which began to be produced again in 1976), Hubba Bubba, Freedent, big red, Extra, winter fresh, Surpass, Eclipse, 5 other.
Until 1999, the company was exclusively engaged in chewing gum. Now it was decided to expand production. Experiments began with various confectionery products.
Products Wrigley Company is now popular all over the world. Dozens of factories in different countries of Europe, Asia, Australia are engaged in its production. There is also a factory in Russia. The company employs thousands of people.
In 2007, a Russian confectionery manufacturer was taken over A. Korkunov.
And in 2008 she herself Wrigley Company became part of a huge empire Mars Inc.>