Yahoo officially announced the purchase of Dapper, which develops solutions for optimizing and displaying banner ads. Thus, the Internet giant expects to significantly strengthen its position in the Internet advertising market.
Company Dapper was founded quite recently - in 2006, in San Francisco. However, despite her small age, she has already managed to attract attention with her developments. Thanks to them Yahoo will be able to improve the efficiency of advertising delivery. The company hopes that it will be able to provide its advertisers with a mechanism that allows them to personally approach each consumer.
The transaction will be completed during the current quarter. Its details were not disclosed.