The Yandex.Food restaurant delivery service is preparing to release its own clothing collection.
According to the creative director of the company Gennady Lokhtin, the official release will take place in the fall of 2019. “Do you know how many people ask where to get such a form? passers-by, friends, Yandex employees, bloggers, artists. At some point, we realized that if we distribute the form to everyone, then there will be no couriers left,” Kholtin commented on his Facebook page.
Yandex.Food has already received test pieces of clothing that will go on sale in the fall. The first collection of clothes under the brand of the popular delivery service will feature the famous yellow backpack, as well as a T-shirt with a logo on the chest pocket and trousers, in which the pocket will be stylized as a bag. It is expected that some of the items will also appear in black.
According to Lokhtin, in creating a new direction, I want to “become not just a souvenir T-shirt with the brand logo worn by conditional geeks, but something much bigger.”
Yandex.Food is also considering launching a series of collaboration projects with other brands to create new collections. According to Lokhtin, the company is interested not only in the production of clothing, but also in other things. At the first stage, the collection will be released in partnership with three brands, one of which is Russian designer Tigran Avetisyan.