Company Nokia, a Finnish mobile phone manufacturer, has announced its withdrawal from the Japanese market. Nokia represented here mainly luxury phones under the brand name Vertu, the cost of which starts from several hundred thousand dollars. But soon the last of the four stores Vertuopened in Japan will cease operations - the store in Tokyo will be closed.
share price Nokia in recent periods continues to decline steadily, the company's business is getting worse. The market share of the traditional leader, which for many years has been Nokia, is declining, primarily under the pressure of such powerful competitors as Apple и Samsung. And the closure of the least profitable areas, as expected, will help to stay afloat longer and direct all the company's resources to maintaining core activities.
The Japanese market has traditionally not been successful for the Finnish manufacturer. Local buyers prefer phones from "native" manufacturers, the company's products are also very popular here. Apple.