YouTube - a service that allows any user to watch videos online and add their own videos, introduced a new service - YouTube Direct. The new service is an attempt to streamline, make available millions of videos posted on the site for organizations, creators of advertising projects, news systems, in a word, for those who would be happy to use the so-called “home video” for their own purposes, but lost in the sea of information. In turn, this is an opportunity for any user who has filmed an interesting story to get into the spotlight, not to get lost.
YouTube Direct is installed as a program on the site and the user has the opportunity not only to view video content on a topic of interest to him, but also to submit requests for clarification (for example, the news system can clarify with the author of the video clip the details of the incident that he managed to film and put on YouTube). Also the users YouTube Direct there is an opportunity to make applications on certain topics and ask to post materials that most closely match their goals. For example, companies can encourage users to support an advertising campaign and send videos on a specific topic.
YouTube gives an opportunity to everyone who cherished journalistic ambitions in their hearts to try themselves as a stringer and receive their “five minutes of fame” as a reward.