The line is now available on the brand's website and in a selection of stores worldwide.
Zara announced a capsule collection in partnership with Russian supermodel and film actress Irina Shayk. The line, called "New Sensuality," is designed for women "whose lifestyles are constantly changing.
For the Spanish brand, collaboration with world-famous supermodels is becoming a good tradition. In the past, Zara invited Kate Moss to shoot a photo shoot with Emmanuel Alta, and collaborated with Natalia Vodianova to promote her collaboration with Narciso Rodriguez.
In the new campaign, Irina Shayk presents a capsule collection, posing in front of the lens of Mert & Marcus, one of the most successful fashion photography duos.
The collection includes nine pieces that can be either combined with each other or worn separately. These are tightly draped asymmetric viscose midi dresses, straight-cut jumpsuit with nude shoulders, and asymmetric bodysuit.
Zara notes that the line includes simple timeless pieces with a predominance of black, gray and navy shades. The goods from the new collection are already available on sale in some Zara stores. Their price ranges from 40 to 100 euros.
This is not the first time Zara has collaborated with a Russian supermodel. Earlier, Shayk made a special guest appearance at the opening of the latest exhibition of Marta Ortega, daughter of the founder and main owner of the Inditex Group.