Buyers of the new Zara line will be given the opportunity to embroider their favorite words for free.
Leading Spanish retail chain Zara, the flagship brand of the Inditex Group, has announced the launch of a clothing personalization service following the example of Levi's and Nike. Last week, Zara introduced a new clothing collection that allows its customers to get creative with their chosen product and personalize it with their own word or phrase up to eleven characters long.
Buyers of the new Zara line will be given the opportunity to embroider their favorite words in 13 of the presented designs for free on any part of the selected clothing. As part of the pilot project, the embroidery option is only available in six different colors. At the first stage of the service, the service of applying embroidery with text covers nine models of the Trafaluc youth clothing line - from shorts to jackets and raincoats.
The cost of the items of clothing included in the offer ranges from 20 to 40 euros. At the same time, Zara compiled a list of words that, according to the company, are considered offensive - in total, about 1,000 "controversial" words and expressions were banned.
It will be possible to try out the new service from March 27, 2019 in three flagship Zara stores in Amsterdam, Barcelona and Milan. The service will also be launched for online shoppers at online stores in the UK, Italy, the Netherlands and Spain. Personalized embroidery for Zara online shop customers will be applied at the factory in Guadalajara. If the new service receives positive feedback from customers, Zara will scale up the project and offer new opportunities for clothing customization.