The French brand presented the first campaign with the actress.
American actress and singer Zendaya became the official ambassador of the luxury fashion house Louis Vuitton. The French giant presented its first advertising campaign with the Golden Globe winner.
The new campaign was shot by Mert Alas and Marcus Piggott. In the ad, Zendeya poses in front of the E-1027 house in Roquebrune-Cap-Martin, which was designed by the pioneering modernist architect Eileen Gray.
The "Spider-Man" star poses with the signature Louis Vuitton Capucines bag, portraying the Euphoria star. The series of bags was created by Loewe Roach. The campaign, in particular, will debut a miniature version of Capucines BB.The series takes its name from Rue Neuve-des-Capucines, the street on which Louis Vuitton opened its first store in 1854. Today, the accessory is among the most popular in the world.
Zendeja is becoming one of the most in-demand stars after she won the CFDA Fashion Icon Award in 2021. A new LV campaign featuring her is already out in print and online. Zendei's best known work and movies include her roles as Michelle "MJ" Jones-Watson in "Spider-Man: Homecoming," "Spider-Man: Far From Home" and "Spider-Man: No Way Home."