Slogan (Russian market): Rely on our softness.
Soft as a feather.
So soft that she can be trusted with the most precious things.
What you need for a soft spot.
Zewa - one of the brands of the Swedish corporation SCA (Svenska Cellulosa Aktiebolaget) - Swedish pulp and paper manufactory. Name Zewa came from Zellstoffabrik Waldhof (Pulp mill in Walthof). Under this brand, the company produces toilet paper, paper towels and napkins and other types of hygienic paper products.
The main sales markets are European countries (mainly Germany, Switzerland, Austria). After the collapse of the USSR, the company quickly conquered the markets of the former republics and became the leader in the toilet paper market, the rest of the brand's products are in much less demand.
|Pack of Zewa wipes|
In the meantime, we are coming to realize the need to use wipes for the face, hands and other parts of the body, SCA, indulging the tastes of the consumer, produces several types of toilet paper: Zewa Plus, Zewa Deluxe, Zewa Soft, respectively - two, three and four layers, Zewa Sensitive — for sensitive… people. There is no limit to the imagination also in smells and colors of paper.
Despite the seeming monotony of products, Zewa SCA produces hygienic paper products under the Zewa brand in several price segments from economy to premium.