The luxury car brand will present its first collections of clothing for men, women and children.
Exor brand owner Ferrari, plans to host a fashion show to unveil a new clothing collection, a first for a brand traditionally associated with luxury cars and an elitist lifestyle. Fans of the brand will be able to see the long-awaited clothing collections for men and women from Ferrari, there will also be lines for children, as well as a collection of accessories.
Back in November 2019, the Ferrari brand announced the expansion of its own brand into a comprehensive lifestyle project, which was supposed to include a number of fashion collections. Designer Rocco Iannone was chosen as the creative director of the project. Due to the pandemic, the release of clothing lines from the brand was postponed for a long time, but now the company is hoping for a successful launch of its first fashion collection.
The show is scheduled for June 13, it will be held in the Italian city of Maranello, where the headquarters of Ferrari is located. The famous Cavallino restaurant, whose design is dedicated to the Ferrari brand, will be temporarily opened especially for the show. The company intends to hold the show in a traditional "live" style, without the use of digital instruments. However, how things turn out in the end will depend on the situation with the number of COVID-19 diseases in the country and the pace of vaccination deployment.
Following the fashion show, Ferrari's apparel and accessories collections will be distributed through the brand's flagship stores, and items from the new collections will also be available online.