The largest manufacturer of children's construction sets LEGO jokingly presented its new LEGO Fold device on the official Twitter page.
“A stunning 5" cover display unfolds into an 11" book. Designed for endless imaginative play that will never drain your battery,” commented LEGO. The tweet became one of the most followed in 2019 on the LEGO Twitter page, with close to 900 reposts.
A stunning 5-inch cover display unfolds into an 11-inch pop-up story book. For endless creative play that never runs out of battery. pic.twitter.com/yodboV2aEK
— LEGO (@LEGO_Group) March 4, 2019
Market participants considered that the joke of the Danish brand was addressed to Samsung, which released the first smartphone with a folding screen estimated cost of about 130 thousand rubles. The South Korean giant presented a new smartphone on February 20, 2019.
On the eve of LEGO also presented the financial results of 2018: the company's revenue increased by 4%. The company is inspired by the fact that 93% parents believe that LEGO allows their children to think more creatively. Earlier it became known that the Danish brand will change the retail business development strategy in accordance with the latest trends and increase the share of online sales.