Veganism is no longer limited to just diet. Now this lifestyle also takes into account fashion.
New Look became the first fashion retailer to sell vegan products through its partnership with The Vegan Society. A new collection has already been presented, which includes about 500 different models of shoes and accessories. A distinctive feature of all these products is the complete absence of any elements of animal origin, including components that can be found in fabrics, threads, adhesives, dyes and care products. Also, no animal materials are used in the manufacture of all these products.
“We maintain transparency in our supply chain. This ensures that the equipment and materials used to make our vegan shoes and bags are not chemically treated with animal products,” says New Look.
The new unique collection will be on sale in New Look stores from September. All products will be marked with the Vegan trademark, making them easily recognizable. This is an extremely positive move for New Look and sets a precedent in the fashion industry. At a time when consumers increasingly want to know how their clothes are made and what materials are used to make them, it is becoming possible to achieve transparency in the supply chain and find alternatives to animal ingredients without increasing the cost of production.