Nike makes its exercise apps and workout videos available to everyone.
Many people today are forced to quarantine and stay at home due to the coronavirus (COVID-19), but still looking for ways to stay fit and maintain physical and mental health. Now everyone who wants to work out can use the applications included in the NTC Premium service for free. These include apps such as the Nike App, Nike Running Club (NRC), Nike Training Club (NTC), as well as access to information on nike.com and the Trained podcast.
More than 185 training programs are now available to users, videos with individual exercises and whole workouts in various areas, including yoga and strength exercises, information and advice from top trainers, and much more. The company also added a number of materials related to recovery, improved sleep and proper thinking.
With this step, the company encourages people to stay at home and limit social contacts for a while. The advertising campaign, which is now being distributed on social networks, is dedicated to the same idea. Its slogan was the call Play inside, play for the world - "Play inside, play for the world."
With gyms closed and home restrictions around the world, Nike, like many other companies, is showing a willingness to temporarily forego profits for the greater good. This will not only help build brand reputation, but will also attract many potential buyers who may want to keep using the apps they like in the future.