Good Save yogurt will be made using edible but commercially rejected fruit.
Today, only those fruits that have a beautiful appearance get on the shelves of grocery stores. Those that have any “violations” or damage are thrown out. And this has an additional and rather strong negative impact on the environment. So, according to a study by the Project Drawdown group, which studies everything related to climate change, food waste rotting in landfills accounts for up to 8% of global greenhouse gas emissions.
But after all, many fruits are thrown away not because they are bad, just because their appearance does not meet consumer standards. Otherwise, they are no different from those that are considered suitable for food. And here is the company Danone proposed a simple but interesting solution - to start the production of yoghurts, the ingredients for which would be exclusively "ugly" fruits.
The company believes that Good Save yogurt will become popular among consumers who are not indifferent to environmental issues. All yogurt packages will have an inscription informing them that the fruits used for their production would otherwise end up in a landfill, that is, they would be wasted.
The key ingredient for the first fragrance will be "rescued" lemons. Then, in the second half of 2021, sales of another variety will begin. And if Good Save sales turn out to be high enough, then consumers will find many different flavors and aromas.
To create the new yogurt, Danone has partnered with Full Harvest Technologies Inc., a company specializing in the sale of food waste. And according to the representatives of the latter, there is indeed a trend in the world today, in which the problem of wasted food is beginning to interest even large companies.