The unisex "Oreo Twist Your Style" collection was designed by Elvis creative agency.
World-famous biscuit maker Oreo has announced the launch of the first fashion collection in partnership with three European influencers. It is expected that entering the fashion market will allow the company to increase overall sales and be more successful with further expansion into European markets.
The "Oreo Twist Your Style" unisex clothing collection was designed by creative agency Elvis. For the first time in Oreo's history, the fashion line ranges from classics like T-shirts and sweatshirts to trendy accessories like colorful panama hats and fanny packs.
Famous Instagram bloggers – British Samantha Fire, Frenchwoman Anne-Laure Me Moreau and German Yvonne Pferrer, who have a total of more than 4 million subscribers, took part in the creation of the collection. Each of them designed a denim jacket for Oreo based on their own style preferences.
“The development of this collection allows us to forge a strong gaming connection with our audience. The work is based on the fact that Oreo is more than just a cookie - it's a brand in its own right. And we're giving Oreo fans the chance to win exclusive items from the brand they love."
The launch of the fashion collection is expected to create additional engagement for the brand's fans in key markets, including the UK, France, Scandinavia, several countries in Eastern Europe and Kazakhstan. The brand's idea is not to sell items from an exclusive collection, but to give customers a chance to win them. To help the campaign, a promo website has already been launched and Oreo accounts on social networks have been connected. Users are invited to purchase cookies in special packs in order to participate in the drawing of prizes from the new collection, along with a top prize of 1,000 euros.
In support of the new initiative, an advertising campaign has also been launched on TV, digital and PR channels in 11 European markets. It was created by Craft Films and Jack Bowden, who has also worked on ads for Missguided and Nike. According to Elvis, the campaign reflects the vision to create "something exciting, brand new in the history of Oreo" and is based on the brand's well-recognized fun spirit. For cookie connoisseurs, this will be an interesting race for unisex branded items, which, with a little luck, can be obtained completely free of charge.