A chain of luxury stores owned by a Swedish company H&M (Hennes & Mauritz), specializing in clothing, footwear and accessories.
Cause brand creation at the beginning of 2013 lies in the desire of H&M to increase the number of stores it owns, to maintain the previously set bar of constant growth in their number.
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Unlike conventional H&M stores, & Other Stories' products are not intended for everyone, but for upper-middle-income consumers. The standard assortment for the company is presented - clothes, shoes, accessories.