Adidas recently unveiled the new Ultraboost 19 sneaker that you could try on before it went on sale. This option has become available to Snapchat users who can use augmented reality (AR) services.
This was made possible thanks to Snapchat lenses. To see how your feet look when wearing sneakers, launch the app and look for the Adidas logo lens. First, you will be shown a short video of unpacking the shoes, and then you can take a virtual fitting.
This is the first time that Adidas collaborates with Snapchat. But this is not the first time that augmented reality has been used to advertise sneakers. The German manufacturer has previously used AR to sell limited edition models.
Through these partnerships with Adidas, Snapchat continues to grow as a social commerce platform. As early as this year, eMarketer estimates that 28.3% marketers in the US have used Snapchat for marketing purposes. The company predicts that US Snapchat ad revenue will grow by 18.7% year-over-year to more than $660 million by the end of 2018.
It should be noted that AR is becoming an extremely popular technology in the world of advertising. So, it is actively used by such eminent companies as L'Oréal and Madison Reed. In the sportswear world, Nike used augmented reality to advertise the Air Jordan 11 Concord.