Musician Ilya Prusikin, lead singer and leader of the Little Big band, has registered his own Skibidi brand, under which public catering establishments will be opened, as well as finished products will be produced for delivery to retail chains and catering services will be provided.
According to the telegram channel Mash Siberia, Prusikin received registration documents for a new brand. Details of the musician's first restaurant project have not yet been disclosed.
Little Big's "Skibidi" has gained over 500 million views on YouTube, gone viral on the web, and triggered many videos posted by users under the hash tag #skibidichallenge. Own versions of the clips for the Skibidi song were shot, including by Pyaterochka, Dodo Pizza and other companies.
In 2020, Little Big won the qualifying competition for Eurovision with the song Uno. Despite the fact that the competition was cancelled, the composition has gained almost 200 million views on YouTube. Today, 3.82 million users have subscribed to the group's account on the site.
The Little Big band, positioning itself in the style of punk-pop-rave, was formed in St. Petersburg in 2013 and gained fame with the publication of the first video for the song “Every Day I'm Drinking”. According to the group members, "not a single penny" was invested in the promotion of the project. In 2019, Little Big was included in the Top Russian Celebrities rating by Forbes magazine, which estimated the income of the musical group at $1 million a year.